Paul Swider
714 12th Ave. N St. Petersburg FL 33701
727.776.9979 swider@earthlink.net
http://www.greenstar.org/pswider.htmCareer Summary:
A skilled communicator with experience crafting message for marketing, public relations and government relations. Ability to leverage technology skills, interpersonal relationships, cross-cultural collaboration, project management talents, and international experience, to add value, enhance the business environment, and accelerate growth opportunities for a corporation.Key Accomplishments:
• Created online marketing program for publicity firm doubling lead generation• Coordinated electronic communications for political campaign: Web content, advertising graphics, email newsletter, policy analysis and editing
• Created and managed an online network of more than 30 affiliate sponsors, developed and managed global network of more than 100 consultants
• Produced financial Web site, marketing materials for mortgage broker
• Represented international companies to multilaterals (World Bank, UN, International Finance Corp., etc.), U.S. government agencies (Pentagon, State, USAID, White House, Energy, etc.), foreign governments and NGOs, as well as investors and the technology community
• Produced and refined business and marketing strategies for e-commerce/hi-tech companies doing business in Africa, Asia, Eastern Europe and Latin America
• Implemented wireless Internet communications systems using photovoltaics in remote regions of Africa and Asia; managed and marketed e-commerce project
Education:
• B. S. in Communications, University of Illinois at Urbana-Champaign, May 1992. Minor: Psychology, economics and philosophy.
• Graduate of Leadership St. Petersburg, 2005
Clients/Work History:
Kforce, Tampa, FL
Oct04-Feb05 (consulting)
Prepared a series of case studies on successful client interactions and a database interface to access to these based on topical criteria. Also developed instructional manuals for database use and use of other software tools for business proposal preparation.
Sarasota County government, Sarasota, FL
Mar-Oct04 (outside professional services)
Developed approach to publishing magazine-style quarterly describing capital projects. Worked on emergency communications during hurricanes and coordinated research for re-evaluating emergency procedures. Developed project-management communications protocol. Participated in media relations and story pitching activities.
EMSI, Clearwater, FL
Nov03-Feb04 (consulting)
Developed online marketing system and participated in Web site redesign. Increased leads in by 100 percent. Developed online repository of story pitches to market clients to media as experts. Prepared client pitches and pitched clients for radio, print and television.Republic Trust & Mortgage, Largo, FL
June03-Aug03 (consulting)
Produced content and flow/design for a financial Web site used to drive leads for a mortgage broker. Also designed marketing materials. Developed online video training system.
Frank Sanchez for Mayor, Tampa, FL
Nov02-April03 (consulting)
Coordinated electronic communications for political campaign. Created electronic newsletter and analyzed response data to tailor message and grow audience. Refined Web content and prepared copy and graphics for display advertising. Wrote and edited policy papers.
Greenstar, Washington, DC/Los Angeles
Nov99-Sept02 (consulting)
Represented high-tech company before federal agencies, executive branch offices, foreign governments, multilateral institutions, investors, and the non-profit sector. Developed international partnerships. Created an affiliate marketing program and managed more than 30 affiliate sponsors. Organized and managed an international network of more than 100 consultants. Refined business and marketing strategy. Created business entity in Ghana, including project management for a solar-powered community center with a wireless Internet connection in a remote village. Responsible for siting work in Africa, Eastern Europe and Asia. Organized complex promotional events in the U.S. and overseas.
PRIDE Africa, Washington, DC and Nairobi, Kenya
Feb–Oct99 (consulting)
Managed Africa-based development of e-commerce finance project and marketed to U.S. partners. Re-designed Web site and gathered, prepared new content, including field interviews in East African cities and villages. Prepared grant proposals and interfaced with grantors.
Private investment banker, Washington, DC and Dallas, TX
Aug98–Jan99 (consulting)
Private consultant with investment banker regarding international projects. Analyzed investment scenarios for Africa and Asia and presented them to international audiences in Washington, D.C.
PEOPLink.org, Washington, DC
May–Aug98 (consulting)
Developed marketing plan and coordinated formulation of non-profit's first formal business plan. Also refined e-commerce strategy and created public outreach campaign.
U.S. Peace Corps, Bulgaria
June95-July97
Worked with a chamber of commerce on ecotourism and cultural tourism marketing projects. Created a Web site for the chamber in 1995. Worked with a municipality to create a marketing engine for agricultural products. Consulted with individual small businesses. Taught high school economics. Developed a project coordinating the talents of college marketing classes in the U.S. and Bulgaria to develop a marketing program for a Bulgarian cable-Internet provider.
The News Herald, Panama City, FL
Oct97-May98
Journalism covering county and city government, environmental issues and investigations.
Media General (Tampa Tribune and Sunbelt Newspapers)
Tampa, FL
Aug94-May95
Copy editor, laid out local sections.
Sun Coast Media, Charlotte Harbor, FL
Dec92-June94
Journalism covering county and city government, environmental issues and investigations.St. Petersburg Times, St. Petersburg, FL
March05-present
Freelance journalism covering general assignment.